Missing Conversions
Important leads or purchases are not being recorded.
Digital Analytics & Measurement
Can You Trust Your Marketing Data?
From every customer interaction to data you can trust.
Pinterest
Modern Home Décor
.svg){kind=logo}
Meta
Step Into Comfort
Traffic Sources
Google AdsMetaOrganic
Email
Digital Experience
Web
App
Page ViewLeadAdd to CartPurchase
Measurement
GTMDataLayer
Analytics & Ads
GA4Google AdsMetaReliable Data
Better insights. Smarter decisions. Growth.
Traffic Sources
Google AdsMetaOrganic
Email
Digital Experience
Web
App
Page ViewLeadAdd to CartPurchase
Measurement
GTMDataLayer
Analytics & Ads
GA4Google AdsMetaReliable Data
Better insights. Smarter decisions. Growth.
Your customers move from ads to websites, apps and purchases. We make sure every important interaction is measured correctly so your marketing decisions are based on reliable data.
GA4Google Tag ManagerGoogle AdsMetaEcommerceConsent ModeDataLayer
Dashboard preview
Purchases
18,320
+23%
Revenue tracked
$742k
+18%
Conversions
3,892
+22%
Your Tracking Can Look Fine While Your Data Is Wrong
Measurement issues often stay invisible until they affect campaign reporting, attribution, or revenue decisions.
Duplicate Events
Conversions fire more than once and inflate performance.
Incorrect Revenue
Values, currency, or transaction information are inaccurate.
Platform Discrepancies
GA4, Google Ads, and Meta report conflicting results.
Consent Issues
Consent configuration prevents measurement from working as expected.
Broken DataLayer
Incomplete ecommerce or interaction data damages downstream reporting.
One Audit Across Your Measurement Stack
We review the complete path from customer interaction to analytics and advertising platforms.
Measurement Architecture
Customer
Website / App
DataLayer
GTM
GA4
Ad Platforms
Analysis / Reporting
Google Analytics 4
Events, key events, ecommerce, attribution, referrals, revenue, and cross-domain measurement.
Google Tag Manager
Tags, triggers, variables, duplication, naming, custom logic, and container architecture.
Advertising Tracking
Google Ads, Enhanced Conversions, Meta Pixel, CAPI, remarketing, and conversion values.
Ecommerce
Product views, cart, checkout, purchase, transaction IDs, currency, and revenue quality.
Consent & Privacy
Consent Mode v2, CMP integration, and measurement behavior before and after consent.
DataLayer
Architecture, ecommerce objects, parameters, consistency, and data quality.
Know Exactly What's Wrong - And What To Fix First
Every audit includes a clear technical assessment, severity-based prioritization, and practical recommendations your team can execute.
Audit Preview
Tracking Health: 67/100Critical Issues
3
Warnings
7
Passed Checks
24
| Check | Finding | Priority |
|---|---|---|
| GA4 purchase event | Duplicate | Critical |
| Google Ads conversion | Missing value | High |
| Meta Purchase | Working | Passed |
| Consent Mode v2 | Partial | Medium |
| Transaction ID | Working | Passed |
What's included
- Tracking health score for the overall setup
- Findings ranked by severity and impact
- Recommended fixes your team can execute
- An expert review to agree what to fix first
From Uncertainty To Reliable Tracking
Share Your Setup
Tell us about your website, analytics stack, and tracking concerns.
We Audit Your Measurement
We inspect GA4, GTM, advertising, and ecommerce tracking across your setup.
Receive Findings & Fix Plan
Get a prioritized audit and choose internal implementation or iQation support.
Measurement Engineering, Not Just Reporting
Reliable dashboards start with reliable measurement. iQation works at the implementation layer before data reaches reports and decision-making workflows.
GA4Google Tag ManagerDataLayerEcommerceGoogle AdsMetaConsent ModeBigQuerySuitable for ecommerce, SaaS, lead-generation websites, and marketing teams.
FAQ
How do I know if my GA4 tracking is incorrect?+
Common signs include discrepancies between platforms, missing purchases or leads, duplicated conversions, and unexplained differences in traffic or revenue reporting.
What is included in a GTM / GA4 audit?+
We review tags, triggers, variables, dataLayer quality, conversion tracking, consent configuration, and implementation structure to identify reliability and performance issues.
Can you fix the problems after the audit?+
Yes. After the audit, iQation can support implementation and fixes as a separate engagement.
Do you audit ecommerce and advertising conversion tracking?+
Yes. We audit ecommerce funnels, transaction IDs, revenue quality, Google Ads conversion tracking, and Meta tracking consistency.
What access do you need?+
Access requirements depend on the audit scope and setup. We confirm required permissions before the audit starts.
Stop Making Decisions With Data You Can't Trust
Find out whether your GA4, GTM, and advertising conversion tracking are collecting the data your business actually needs.